Dan Boers has been hired as News Director at WXMI-TV/FOX 17 (Grand Rapids), effective June 23, 2021. He comes to the station after nearly a 20-year career at WOOD/WOTV/WXSP in Grand Rapids, where he was most recently news director for the past 6+ years.
“Dan has a record of leading a high-performing news team and a deep knowledge of our market and audience,” said Kimberly Krause, VP, and General Manager at WXMI. “After spending my entire career in this market, I’m confident the addition of Dan to our news team will help drive our continued success.” Boers held several leadership positions at WOOD/WOTV/WXSP before becoming news director, including assistant news director and director of news operations. He joined the station in 1996 as a weekend assignment editor.
“As a West Michigan native, I’m proud to join a team that has a long tradition of serving this community with important news coverage,” said Boers. “I’m excited and honored to lead and build on the success and accomplishments of the FOX 17 team.”
Boers is a board member of the Michigan Association of Broadcasters and a Carole Kneeland leadership fellow – a position focused on providing ethics training and ongoing leadership and mentorship to news directors across the country.
He graduated from Grand Valley State University in Allendale, Michigan, with a Bachelor of Science in broadcast journalism.